PLEASURES x GEL-NYC

ASICS teams up with LA-based lifestyle brand PLEASURES for a nature-inspired collaboration. Led by Shelby Kay Reed, this third partnership creates a dynamic sensory experience through immersive visuals. The campaign features custom-built sets mimicking tidepools, moss fields, and bubbling mud pots to highlight the GEL-NYC™.

Blending past and present, the upper draws from the GEL-NIMBUS™ 3 and GEL-MC PLUS™ V, while the midsole incorporates GEL-CUMULUS™ 16 tooling for enhanced comfort with lightweight foams and GEL™ technology inserts.

Highlights:
- Color: Lavender/Orange/Chocolate
- Style code: 1203A622-700