Urban Pitch: When Footwear and Streetwear Collide

At Hundred Percent, we believe that the lines between sport, lifestyle and culture are meant to blur. That’s why we’re excited to introduce Urban Pitch — a collection that bridges the bold energy of the game with the fearless expression of the street. As the site says: “Bringing football to the streets. Urban Pitch is where football meets lifestyle. Inspired by the energy of the game, this collection reimagines jerseys, sneakers, and accessories for everyday wear.”

What is Urban Pitch?

Urban Pitch represents the fusion of athletic heritage and contemporary street culture. It captures the essence of football — the passion, energy, and movement — and translates it into modern urban style. The collection reimagines classic sporting elements such as jerseys, sneakers, and technical fabrics, refining them for everyday wear. It is not merely a blend of footwear and streetwear, but a seamless integration of performance and lifestyle — where the spirit of the game meets the rhythm of the city.

Why We’re Doing It

The idea behind Urban Pitch stems from a simple belief — the game doesn’t end when the final whistle blows. Its spirit continues to live in the way we move, dress, and express ourselves. Football is more than a sport; it is a culture, and that culture naturally extends into the streets.

Streetwear has always been a reflection of identity, movement, and self-expression, while footwear forms the foundation of that expression. Urban Pitch was created for a community that seeks more than just apparel — it offers pieces that embody the connection between sport and street, allowing style to flow seamlessly from the pitch to the pavement.

At its core, Urban Pitch represents the evolution of modern fashion: where performance meets personality, and where function and form coexist in perfect balance.

Who it’s for

For the person who knows that kicks aren’t just for the court. For the urban wanderer, the early-morning commuter, the street-style fan whose wardrobe is as much about attitude as it is about comfort. If you believe that sneakers tell a story, and your tee or cap is your flag—this is your collection.