Making a comeback after the ASICS GEL-KAYANO 5 OG “Nasi Lemak” in 2019, Malaysia streetwear store HUNDRED% join forces with SneakerLAH, Malaysia’s biggest sneaker event and ASICS for another collaboration. The upcoming collaboration focuses on one of ASICS’ most prominent silhouette, the GEL-LYTE ™ III, celebrating the silhouette’s 30th anniversary. This year, the concept behind the collaboration pays homage to one of Malaysia’s most iconic landmark, the Petronas Twin Towers. The Petronas Twin Towers was the title holder for the tallest building in the world from 1998 till 2004 and is currently reigning as the tallest twin towers globally, which was fully completed and open to the public with the first batch of Petronas personnel moving into the building on the 1st of January 1997.
Paying attention to details, the colorway of the sneaker is designed as closely as possible to resemble the Twin Towers with an eye-catching metallic silver upper portraying the metallic aesthetics of the towers, subtle hints of green to symbolize the tint of the tower’s windows, a reflective iridescent stripe to represent the reflection of the tower’s windows during different times of the day, completed with a green translucent sole to mimic a visitor’s vision looking out or in from the tower’s windows. A few other subtle details worth mentioning would be the OG mesh material on the uppers keeping the silhouette true to its original build from 1990, a patch on the tongue stating general facts related to the Petronas Twin Towers, speckles on the midsole to represent rain droplets on the windows of the Twin Towers during Malaysia’s rainy days and lastly, a debossed “LAH” branding presents itself on the heel cup of the silhouette commemorating the pair as a true Malaysian collaboration.
Retailing at RM649, the HUNDRED% x SNEAKERLAH x ASICS GEL-LYTE ™ III “KUALA LUMPUR TWIN TOWERS” will be open for registration on the 12th of December 2020 (00:00) and closes on the 13th of December 2020 (23:59), Every pair purchased from hundredpercent.com.my will be sent out in a limited edition packaging, exclusively ONLY for this online release.